Business Unusual

Seven Cycles

For Seven Cycles, giving back goes beyond the boardroom – or the welding shop as it were – with an inspiring mission of putting wheels in motion on both premium custom bikes and vehicles for social change. Pioneers of the industry since 1997, the Seven team is a posse of passionate cyclists, hell-bent on delivering the optimum ride through innovative design and manufacturing techniques. But no matter what frame they’re crafting – road, touring, triathlon, criterium, track, cyclocross, mountain, suspension or tandem (breathe now) – their commitment to a cleaner environment reaches much farther than the bike at hand. Think petroleum-free (as opposed to oil-based) cutting fluids, a unique paint system designed to reuse solvents, recycle paint waste and significantly reduce fumes, and even a custom packing insert to cut down on shipping materials. And because Seven recognizes that each of their labors of love is “worth very little without safe and enjoyable places to ride it,” they proudly serve on the Massachusetts Bicycle and Pedestrian Advisory Board and support biking outreach organizations and nonprofits including Bikes Belong, Bikes-Not-Bombs, the New England Mountain Biking Association and MassBike. Building brilliant bikes and strong cycling communities in one fell swoop – consider that a mission accomplished.
125 Walnut Street